Direct Sales Executive

Direct Sales Executive — Job Description

Role purpose

Win new institutional customers for Dawell's detection instruments in an assigned territory.

Drive direct field sales of detection instruments to assigned institutional accounts – prospecting, demos, quotations and closure.

Key responsibilities

• Generate and qualify leads across police, labs, excise, health and PSUs
• Conduct product demos/POCs and build the opportunity pipeline in Odoo CRM
• Prepare quotations, follow tender notifications and close orders
• Maintain accurate CRM, forecasts and account records
• Achieve assigned revenue and collection targets
• Visit police, excise, transport, prisons and health offices on a weekly beat plan
• Raise demos in Demos & POC and record outcomes
• Follow GeM / CPPP notifications for the territory with the tender team

System responsibilities (Odoo)

• Owns CRM opportunities on the Sales team through full stage flow
• Runs Demo/POC allotments and builds quotations via the CRM-Products auto-fill
• OEM Authorization (read); maintains CRM hygiene, forecast and collections

Key result areas & indicative targets

Targets are indicative and are finalised in the KRA appraisal for each financial year.

Qualifications & experience

• Graduate in science / engineering; MBA preferred
• Experience: 2–6 years in field sales of instruments / equipment

Technical skills

• Field sales
• CRM discipline
• Demos
• Negotiation
• Field prospecting
• Product demos
• Quotation & GeM basics
• Odoo CRM mobile

Skill catalogue (Odoo): Breath alcohol testing (Dräger Alcotest), Dawell Product Knowledge Certification (internal), Drug testing (Dräger DrugCheck 3000 / DrugTest 5000), Government stakeholder engagement, Handheld narcotics identification (TruNarc), Odoo CRM & Sales, Oral fluid drug testing (SoToxa), Presentation & negotiation

Behavioural competencies

• Accountability & reliability
• Clear communication
• Learning agility & technical curiosity
• Attention to detail
• Customer & service orientation
• Drive
• Communication
• Negotiation

Certifications & compliance

• Dawell Product Knowledge Certification (internal)
• Valid driving licence
• Adherence to Dawell HR Policies v2.0 (POL/00–23), incl. POL/02 Attendance, POL/05 Travel & Expenses, POL/22 Delegation of Authority

Working conditions

Field-based; 60%+ travel in territory

Career path

Senior Sales Executive → Area Manager

Selection process

1. Application & CV screening (HR, within 5 working days)
2. HR screening call
3. Technical / product round
4. Manager interview (Head / MD for senior roles)
5. Offer & reference check
6. Joining & induction (Dawell eLearning + POL/00–23 policy acknowledgement)

About Dawell Lifescience

Dawell Lifescience Pvt. Ltd. (Pune) is an authorised Indian partner for forensic, narcotics, toxicology, counterfeit-detection and public-safety technologies — Thermo Fisher (TruNarc, TruScan, Gemini), Abbott SoToxa, Dräger (alcohol, drug testing, CBRN, SCBA, gas detection) and FARO 3D crime-scene systems — serving police, forensic labs, excise, health / FDA, defence, CAPF and PSU buyers through tenders, GeM and direct orders.